As the running boom continues, there aren't too many companies out there that are breaking out of the traditional running apparel market, where it's all about function, and not so much about fashion. Sure, there are loads of colours and patterns available now, but in a lot of cases, it's the same shirt or shorts, but just in a different colour.
Ciele (http://cieleathletics.com/) is a young company from Montreal that is blending function and fashion. They have recently launched the GoCap, which has the breathability, light weight, and fit of a traditional running hat, but definitely has a different look. This hat looks like someone actually put some thought into the aesthetics of it, rather than just as a piece of gear that should soak up sweat and keep the sun out of your eyes.
When my GoCap arrived in the mail last week, right away all 4 of my kids tried to claim it for themselves. That has never happened with any of my other running hats, which ought to be an indicator of the style appeal. Due to the weird shape of my head, this hat looks a lot better on my son than it does on me, so I'll use him as a model for how it fits and looks:
Ciele (http://cieleathletics.com/) is a young company from Montreal that is blending function and fashion. They have recently launched the GoCap, which has the breathability, light weight, and fit of a traditional running hat, but definitely has a different look. This hat looks like someone actually put some thought into the aesthetics of it, rather than just as a piece of gear that should soak up sweat and keep the sun out of your eyes.
When my GoCap arrived in the mail last week, right away all 4 of my kids tried to claim it for themselves. That has never happened with any of my other running hats, which ought to be an indicator of the style appeal. Due to the weird shape of my head, this hat looks a lot better on my son than it does on me, so I'll use him as a model for how it fits and looks:
Who is the hat for? Runners and other athletes who want the function that you'll get out of a traditional running hat, but also want to have a bit of street style in their look.
I look forward to seeing what else Ciele comes out with in the future. If the GoCap is any indication, I think we'll be seeing some very innovative and cool products.
You can follow Ciele on Twitter (@cieleATHLETICS) and Instagram (@cieleathletics) to see what they're up to.
I look forward to seeing what else Ciele comes out with in the future. If the GoCap is any indication, I think we'll be seeing some very innovative and cool products.
You can follow Ciele on Twitter (@cieleATHLETICS) and Instagram (@cieleathletics) to see what they're up to.
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